GET ALL Q/A & EXPLANATION
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ADWORDS CERTIFICATION EXAM GUIDE ALL Q&A
Get all Q/A and score more than 90% in Adwords Fundamental Exam
Correct Answer : Impression
Explanation: Impression is the only metrics that relates to the question mentioned above. Impression is the viewable appearance of your ads in search result page or any sites that comes under Google Display Network. It does not relate to any click or conversion or re-targeting of respective ADs. Organization who wants to run a branding campaign goes for CPM bidding i.e. Cost for Thousand Impression. So, Impression = Branding
Read more here: https://support.google.com/adwords/answer/1722064?hl=en
Correct Answer : You can use one budget to advertise on the Search Network and Display Network
Explanation: If advertisers use the "Search Network with Display Select", then their ads can appear in Google Search as well as wide range of Search Partners sites under Display Networks. In this network advertisers can target Managed Placements which is very vital for Audience Targeting. Ads in this network can be in form of text, images, videos and diaplay ad builder ads. If any advertiser is swith to "Search Network with Display Select" from "Search Network", he/she can experience 15% increase in conversion with almost 15% higher cost.
Read more here: https://support.google.com/adwords/answer/3437721?hl=en
Correct Answer : Increase bids on relevant keywords with low clicks and click through rate (CTR)
Explanation: If you run a keyword diagnosys report (Keyword - Details - Keyword Diagnosis) or just filter your keywords accodding to position, you can see which keyword is relevant but below first page bid. You can hand picked those those keyword and increase CPC bids. Advertises also can use automated rules so that they can automatically increase bids on selected keywords when their position drop down by competitors bid.
Read more here: https://support.google.com/adwords/answer/2453976?hl=en
Correct Answer : Multiplying keyword list together
Explanation: You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.
Read more here: https://support.google.com/adwords/answer/2999770?hl=en
Correct Answer : The expected impact of extensions and other ad formats
Explanation: Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.
Read more here: https://support.google.com/adwords/answer/1752122?hl=en
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Correct Answer : Cost-per-acquisition (CPA)
Explanation: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
Read more here: https://support.google.com/adwords/answer/6268632?hl=en
Correct Answer : Placements
Explanation: See, the above question has the words "certain popular car blogs" i.e. it is defined. So if advertisers target only those blogs they can achieve their goal as their targeted customer / audiences frequently visit those blog. So the answer is Placements Targeting.
Read more here: https://support.google.com/adwords/answer/6268632?hl=en
Correct Answer : Keywords
Explanation: When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.
Read more here: https://support.google.com/adwords/answer/6323?hl=en
Correct Answer : Site link extensions
Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.
Read more here: https://support.google.com/adwords/answer/2375416?hl=en
Correct Answer : Improve components of ad quality and increase maximum cost-per-click (CPC) bid
Correct Answer : Include plurals, misspelling and other variants of your keywords
Correct Answer : Bid amount, components of ad quality and expected impact of extensions and other ad formats
Correct Answer : Create compelling ad text
Correct Answer : Find keyword, bid and other ideas that can help improve your campaign performance
Correct Answer : Appear in a user’s search query
Correct Answer : Earn the ad a higher average position
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