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Adwords Fundamental Exam Course

Q1 - Which of these metrics is especially important to a clients who are running a branding campaign?

  • Impressions
  • Click through Rate (CTR)
  • Phone call conversions
  • Average cost-per-click (avg. CPC)

Correct Answer : Impression

Explanation: Impression is the only metrics that relates to the question mentioned above. Impression is the viewable appearance of your ads in search result page or any sites that comes under Google Display Network. It does not relate to any click or conversion or re-targeting of respective ADs. Organization who wants to run a branding campaign goes for CPM bidding i.e. Cost for Thousand Impression. So, Impression = Branding

Read more here: https://support.google.com/adwords/answer/1722064?hl=en

Q2 - What is a reason to use the “Search Network with Display Select” campaign type?

  • Your video ads can run on the search network
  • You can use one budget to advertise on the Search Network and Display Network
  • Your ads only show on the first page of search result
  • You can pick the exact website where you want your ad to show

Correct Answer : You can use one budget to advertise on the Search Network and Display Network

Explanation: If advertisers use the "Search Network with Display Select", then their ads can appear in Google Search as well as wide range of Search Partners sites under Display Networks. In this network advertisers can target Managed Placements which is very vital for Audience Targeting. Ads in this network can be in form of text, images, videos and diaplay ad builder ads. If any advertiser is swith to "Search Network with Display Select" from "Search Network", he/she can experience 15% increase in conversion with almost 15% higher cost.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en

Q3 - Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Add new relevant keywords and remove keyword with low click through rate (CTR)
  • Increase bids for ads with the lowest average position and click through rate (CTR)
  • Increase bids on relevant keywords with low clicks and click through rate (CTR)
  • Broaden his keyword list for ads with the lowest click through rate (CTR)

Correct Answer : Increase bids on relevant keywords with low clicks and click through rate (CTR)

Explanation: If you run a keyword diagnosys report (Keyword - Details - Keyword Diagnosis) or just filter your keywords accodding to position, you can see which keyword is relevant but below first page bid. You can hand picked those those keyword and increase CPC bids. Advertises also can use automated rules so that they can automatically increase bids on selected keywords when their position drop down by competitors bid.

Read more here: https://support.google.com/adwords/answer/2453976?hl=en

Q4 - Keyword Planner can help you build a new Search Network Campaign by

  • Multiplying keyword list together
  • Suggesting landing pages for your ads
  • Organizing potential placements into your ad groups
  • Creating new ads based on your keywords

Correct Answer : Multiplying keyword list together

Explanation: You can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Read more here: https://support.google.com/adwords/answer/2999770?hl=en

Q5 - Every time your ad is eligible to show, Adwords calculates its Ad Rank using your bid amount, components of Quality Score, and

  • The daily budget you have set
  • The search ranking of your website
  • The expected impact of extensions and other ad formats
  • Your historical conversion rate

Correct Answer : The expected impact of extensions and other ad formats

Explanation: Ad Rank is calculated using your bid amount, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Read more here: https://support.google.com/adwords/answer/1752122?hl=en


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Q6 - Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)
  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)

Correct Answer : Cost-per-acquisition (CPA)

Explanation: Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

Q7 - Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people

  • Remarketing
  • Placements
  • Keywords
  • Topics

Correct Answer : Placements

Explanation: See, the above question has the words "certain popular car blogs" i.e. it is defined. So if advertisers target only those blogs they can achieve their goal as their targeted customer / audiences frequently visit those blog. So the answer is Placements Targeting.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

Q8 - Your ad can show on the Google Search Network when someone searches for terms that are similar to your

  • Placements
  • Website
  • Keywords
  • Ad text

Correct Answer : Keywords

Explanation: When someone searches on Google, your ad could be eligible to appear based on the similarity of your keywords to the person’s search terms, as well as your keyword match types. Keywords are also used to match your ad to sites in the Google Network that are related to your keywords and ads.

Read more here: https://support.google.com/adwords/answer/6323?hl=en

Q9 - What’s the benefit of having multiple ads in an ad group

  • Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  • Adwords will automatically rotate your ads and show the best performing ones more often
  • Ads are only eligible to show ad extensions if there are more than one ad in that ad group
  • Adwords will automatically match each ad to the keywords it’s most relevant to

Q10 - If you want to direct people to specific pages on your website from your ad, you can create an ad that uses

  • Previous visits extensions
  • Location extensions
  • Site link extensions
  • Callout extensions

Correct Answer : Site link extensions

Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.

Read more here: https://support.google.com/adwords/answer/2375416?hl=en

Q11 - An advertiser wants to achieve the top ad position, which recommendations would improve the likelihood of achieving the top ad position?

  • Improve components of ad quality and increase maximum cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bids and decrease daily budget
  • Decrease cost-per-click (CPC) bid and increase daily budget
  • Improve components of ad quality and decrease cost-per-click (CPC) bid

Correct Answer : Improve components of ad quality and increase maximum cost-per-click (CPC) bid

Q12 - For “Display Network only” campaigns, all keywords are considered broad match only. This means that you don’t need to :

  • Include negative keywords to refine your placement
  • Include location targeting to narrow the reach of your ads
  • Manage your keyword performance at the ad group level
  • Include plurals, misspelling and other variants of your keywords

Correct Answer : Include plurals, misspelling and other variants of your keywords

Q13 - What is used to calculate Ad Rank on Google search ads?

  • Historic average position of each ad
  • Bid amount, components of ad quality and expected impact of extensions and other ad formats
  • Popularity of the website being advertised
  • How much an advertiser is willing to spend each day

Correct Answer : Bid amount, components of ad quality and expected impact of extensions and other ad formats

Q14 - It is important to identify special offers like “free delivery” before building an AdWords campaign in order to:

  • Choose effective CPC bids
  • Secure an effective daily budget
  • Choose effective language targeting
  • Create compelling ad text

Correct Answer : Create compelling ad text

Q15 - The Opportunities tab with AdWords can be used to:

  • See an overview of how your campaigns are performing
  • Find keyword, bid and other ideas that can help improve your campaign performance
  • Create and edit campaigns, ads, keywords and campaign settings
  • Find account reporting tools that’ll help you manage your daily budget

Correct Answer : Find keyword, bid and other ideas that can help improve your campaign performance

Q16 - An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

  • Appear in another campaign within the account
  • Have low maximum cost-per-click (CPC) bids
  • Also appear in the ad text
  • Appear in a user’s search query

Correct Answer : Appear in a user’s search query

Q17 - If an advertiser improves the Quality Score of a keyword, this keyword may?

  • Be more likely to appear in bold when displayed in an ad
  • Receive fewer impressions on the Search Network
  • Earn the ad a higher average position
  • Automatically reset its match type to Broad

Correct Answer : Earn the ad a higher average position


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