Google Adwords Search Advertising Exam Guide | Google Adwords Certification Course in Kolkata

IS IT NECESSARY TO GET ADWORDS CERTIFIED?

Earlier in many interviews I was asked whether I was Google certified or not and until I got this, I was just keeping my interviewer embarrassed. Even in many telephonic interviews the line got disconnected hearing me as non Google certified. You understand what I mean. Yes you are now. You will not even get a chance to express your capability or expertise if you are not Google certified.

Now many PPC experts or professionals can give you “Ghian” that it does not matter whether you are Adwords certified or not. But what is the problem to getting it? It neither cost you anything nor as tough as rocket science. A few hours of study in a day can earn you Adwords certificate and trust me it’s amazing.

On the contrary question can be hurled to you like - “You Passed the Google AdWords Exam? So What?” But believe me it will sound more trustworthy that “Yes! I am Adwords Certified” than “Sorry I am not”. The word “Yes” is more enough to boost your confidence and make you more admissible to others.

Friends, time is very limited. At FroggyLeap we provide quality trainings on Adwords Certification. Enrol your name today and confirm your seat. We are the only PPC Training Institute in Kolkata that provides such a wonderful training. Join us and be a certified Adwords Professional today.

ADWORDS CERTIFICATION EXAM GUIDE ALL Q&A

Q1 - An advertiser attempts to enable Conversion Optimiser but the feature is not available in the account. Which is the most likely reason?

The advertiser’s daily budget is not set to the recommended account
The advertiser advertises a service rather than a product
The advertiser’s campaign targets the Google Display Network only
The advertiser has fewer than 15 conversions in the last 30 days

Correct Answer : The advertiser has fewer than 15 conversions in the last 30 days

Explanation: The campaign should usually receive at least 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be. In some cases, you may be able to use Conversion Optimizer without campaign history if you already have conversion data elsewhere in your account

Read more here: https://support.google.com/adwords/answer/2471188

Q2 - In a Reach & Frequency report, “Reach” is defined as the

Demographic populations to which an ad is served
Distance between a user exposed to an ad and the business location of the advertiser
Geographic locations in which an ad is served
An estimate of the number of users within a selected location target based on unique cookies

Correct Answer : An estimate of the number of users within a selected location target based on unique cookies

Read more here: https://support.google.com/adwords/answer/2472714?hl=en

Q3 - In order to differentiates ads from the ads of competitors, advertisers creating text ads should

Use exclamation points and capital letters
Mention competitor’s offers and price
Use special characters like asterisks and hashes
Include prices, promotions and a call-to-action

Correct Answer : Include prices, promotions and a call-to-action

Q4 - An advertiser enabled Conversion Optimiser and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

The specific Conversion Optimiser code snippet was not added to the site
The cost-per-click (CPC) bid was lower than the recommended amount
The ads in the campaign are waiting to be approved
The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount

Correct Answer : The maximum cost-per-acquisition (CPA) bid was lower than the recommended amount

Q5 - Which of the following are key elements to keep in mind when optimising a landing page for AdWords?

Relevant and original content that clearly represents the business
Clear landing page layout and several links to related websites
Prominent headlines in several font styles and text sizes
Correct programming language used to construct site

Correct Answer : Relevant and original content that clearly represents the business

Q8 - An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease of position

The edited ad is less relevant to the keywords within the ad group
The edited ad has a lower conversion rate after the changes were made
The advertiser’s landing page is down for maintenance
The quality score for the account was reset after the ad was edited

Correct Answer : The edited ad is less relevant to the keywords within the ad group

Q10 - Which determines a keywords click-through rate (CTR)?

Number of impressions divided by the number of clicks
Number of clicks divided by the number of impressions
Number of clicks accrued per day
Number of impression divided by the average position

Correct Answer : Number of clicks divided by the number of impressions

Q12 - What are Site links?

Links from your site to other sites
Links to other websites that appear beneath the text of your Search ads
Links from other site to your site
Links to more pages of your site that appear beneath the text of your Search ads

Correct Answer : Links to more pages of your site that appear beneath the text of your Search ads

Q14 - Assuming default cookie expiry timing, a conversion (1 per click) is recorded when

A user visits website within 30 days of clicking an AdWords ad
Multiple conversions result from a single AdWords ad click
A user clicks an AdWords ad
A single conversion is made within 30 days following an AdWords ad click

Correct Answer : A single conversion is made within 30 days following an AdWords ad click

BASIC PPC TRAINING

In this Kolkata PPC Course we will cover mostly Search and Display campaign creation, management & optimization. It is best for digital marketing career aspirants.

BOOK A DESK

ADVANCE PPC TRAINING

This is Advanced PPC Course and we will cover Search, Display, Video & Shopping campaign on live projects. It is best for PPC professionals & career aspirants in PPC Advertising.

BOOK A DESK

Google Certification Courses for Search Advertising

PPC CRASH COURSE + PHOTOSHOP (12H)

This course gives an overview on Search & Display campaign + 12 hours of photoshop training.

BOOK A DESK

WWW.FROGGYLEAP.COM

SEO, PPC, HTML, CSS, PHOTOSHOP, CORELDRAW
Digital Marketing, Web Designing & Graphic Designing Training Institute
Kolkata, West Bengal, India
Phone +91 9830889567
Email support@froggyleap.com

www.froggyleap.com
4.8 rating, out of 5 based on 38 Professionals & Students
Copyright 2016 - FroggyLeap.com - All Rights Reserved

FROGGYLEAP.COM GOOGLE ADWORDS SEARCH ADVERTISING EXAM GUIDE

IS IT NECESSARY TO GET ADWORDS CERTIFIED?

JOIN US - BE ADWORDS CERTIFIED PROFESSIONAL TODAY

CALL: +91 9830889567
CALL: +91 8017114017

ADWORDS SEARCH ADVERTISING Q/A

Q1 - An advertiser attempts to enable Conversion Optimiser but the feature is not available in the account. Which is the most likely reason?

Q2 - In a Reach & Frequency report, “Reach” is defined as the

Q3 - In order to differentiates ads from the ads of competitors, advertisers creating text ads should

Q4 - An advertiser enabled Conversion Optimiser and noticed a decrease in the number of conversions. What could have caused this decrease to occur?

Q5 - Which of the following are key elements to keep in mind when optimising a landing page for AdWords?

JOIN THE BEST PPC TRAINING INSTITUTE IN KOLKATA, INDIA

CALL +91 9830889567
CALL +91 8017114017

Q6 - An advertiser can apply mobile bid adjustments at which of the following levels?

Q7 - Which can be specified at the campaign level?

Q8 - An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased. What is the most likely cause for the decrease of position

Q9 - The IP Exclusion tool allow advertisers to

Q10 - Which determines a keywords click-through rate (CTR)?