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Hello friends, welcome to FroggyLeap, the best institute for PPC Training in Kolkata. Here we discuss about Google AdWords Pay Per Click Advertising and its various aspect.
Today we will discuss about why our AdWords ads get disapproved? Also we will dig a little about how to resolve disapproved ads?
Have you ever encountered with disproved ads in Google AdWords? When you see it, a chilling wave passes through your heart & mind. At that time you are bombarded with numerous questions by your boss, team lead, delivery manager and you seem like a poor Lemur.
No, don’t be afraid my friends, just relax because at FroggyLeap, the best institute for PPC Course in Kolkata we will make you learn the cause of disapproval of your AdWord Ads and how you can fix it if ever encountered with disapproved ads. Now dig out the root and find out why our AdWord Ad gets disapproved.
ADWORDS CERTIFICATION EXAM GUIDE ALL Q&A
One thing always you should keep in mind that general purpose of your ad should not violate Google’s policies. Your ad should be ethical and safe for the society. You can not advertise Prohibited Content like:
Dangerous Products - weapons, arms, ammunitions, explosives, fireworks, drugs and drugs related products (cocaine, crystal meth, heroin, marijuana, cocaine substitutes, ephedrine), banned medicines, tobacco products (cigarettes, cigars, chewing tobacco, rolling tobacco, pipe tobacco, herbal cigarettes, electronic cigarettes, or e-cigarettes), animal parts or any product made with endangered species.
Dishonest Service – Google does not allow products or service which encourages dishonesty in society like – cheating service, cheat fund, gambling, encouraging hacking, violent video games, porn games, fraud academic service etc.
Inappropriate Content – Google don’t allow users whose ads appear inappropriate for other sentiment and value. Such areas are views with hatred, violence, harassment, racism, sexual, religious, political intolerance etc. View all Google AdWords Policies
Just after saving your ads, you will see any one status as follow :
Under Review – This status appears just after saving your ads. It takes generally 15 minutes to 1 business day for review and will not run until it gets approved.
Eligible – This is not approved status though ads can run on some pages. Advertisers should keep an eye on eligible status as still it can get disapproved. It is advised to hold for 1 business day to get approved.
Always avoid all CAPITALIZATION or InTerCapiTaliZaTIoN for your ad text. Anything that forces to get attracted is prohibited unless it is a trademark or brand name or product name. Advertisers should focus to make attractive ad copies that are easy to understand for viewers.
Say, if my ad copy heading is "PPC Course in Kolkata" do not capitalize each word.
Good Practice – PPC Course in Kolkata
Wrong Practice –
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Sometime advertisers get so enthusiastic that they design ad copy in their own way. They decorate ad copy with extra space which causes the ad disapproval. Never use these techniques to grab extra attention. This is against Google’s policy.
Unnecessary word repetition means you are influencing your viewers. Anything that forcefully tries to get attraction of audiences or viewers is prohibited and advertisers should always keep this in their mind while designing ad text, if not ad disapproval is unavoidable.
In the following example, the ad designer has used the word "Deals" three times. That’s a reparation and violation of Google’s Ad Policy.
Exclamations are good for ads. It helps to express emotions and beautify ad copy. Google allows exclamation as part of the ad copy but excessive use of it is restricted. Excessive use of exclamatory sign (!!!) Or multiple questions (??) marks can cause for disapproval of your ads.
In the following example, the ad heading is beautiful except the double use of question mark (?) and for this the ad may not be approved. It is advisable not to use excessive exclamatory or questions mark in ad copy.
Adding phone no in ad copy for attracting visitors and generating leads is no more aproved in AdWords. This is a common mistake among new PPC marketer trying to generate direct leads as phone calls. It’s a huge NO-NO for PPC ad copy. If Google finds any ad with business phone no in AD Heading or Ad Description section, Google instantly disapprove the ad. It is never advisable to use any business phone no anywhere in Ad Copy.
Note: Advertisers should use AD Extensions like "Call Extensions" and "Callout Extension" to showcase the business phone no in AD Copy. If Phone call is so important for your business, then obviously you can use "Call Extension" and the good part of Call Extension is you can track the calls.
Advertiser also can utilize the facility of "Callout Extension”. As the max character limit of this extension is 75, advertiser can put the most important business phone no. at the end section of this extension. It serves the purpose of phone no like "Call Extension", the only thing is – it is not trackable and no links are available for it.
Advertisers should be very careful while using symbols and numbers in Ad Copy. Don’t be too creative to spoil the true meaning of the ad.
Like do not use "4" instead of "For"
In the following Ad Copy it should be "Flowers for You in Minutes". It is perfect. If you write the similar thing like "Flowers 4 You in Minutes", your ad will be rejected. So you don’t need to be too smart to write a perfect ad copy. Just be open mind, simple and creative.
Always use appealing "Call to Action" rather than direct and boring instruction like "Click Here". Call to action is the appeal or instruction to the audience to take an immediate response through the ad. As it helps to convert any leads to business, it has its own charms.
There are several techniques and variations to appeal the audience of the ads like "Get the Best Quote" , "Signup Now" , "Explore our Options" , "Reserve Your Date" and many more.
Landing Page is the ultimate destination where you want your visitors to be. This is the page where all of your conversions happen in the form of sales, signup, download or submit. So this page should be perfect and error free.
There should not be any broken link or 404 errors. If the destination page does not exist, AdWords will disapprove the ads. So be sure about the landing page existence before making your ad live and if possible do a A/B testing for the landing page for better result.
Avoid using unrealistic claims like "No 1" , "First of its kind" , "Best Company in the World" etc unless it is approved by a quality compliance agency. If you are publishing ad for an ISO Certified Organization and if they have earned that certificate, then only use such words.
Note: If possible use Review Ad Extensions in support of the claims and put the best review. Review Extensions helps a lot to get clicked by potentials customer. You should always put high quality review which is not more than a year old from approved third party. Please keep in mind that review from a person will always be rejected.
As per Google’s policy the display URL of ad copy must match the destination URL (the landing page URL). If the display URL of your ad that you are showing is – www.froggyleap.com then the landing page or destination URL must be www.froggyleap.com. If the mismatch happens your ad will be disapproved.
Ad text length is one of key features to be noted during ad designing. Every advertiser should follow the guidelines for character limit of ad text i.e.
Headline 1 : 30 Characters
Headline 2 : 30 Characters
Description : 80 Characters
See an Example :
Before July 2016, it was little different. Then character limit for ad designing was:
Headline : 25 Characters
Display URL : 35 Characters
Description Line 1 : 35 Characters
Description Line 2 : 35 Characters
So friends, hope you are prepared now. We have discussed here most common factors that cause to rejection of your AD while designing an ad copy. It is an honest initiative from Froggyleap.Com to make you understand the basic principles and guidelines to be followed during AD designing.
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