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LET'S EXPLORE HOW SECURED (HTTPS) SITE EFFECTS SEO - FROGGYLEAP

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Hello Friends, Welcome to FroggyLeap – the best institute for SEO Training in Kolkata. Here we discuss many things about Search Engine Optimization and how an authentic SEO can increase the performance of our website or blog. In this topic we will discuss one of the SEO ranking factors that are important and every optimizer should implement.

You are obviously wondering what is that? Well friends we already know that there are more than 200 signals from search engine (Google) that affect the ranking and it will be great if we can know one of them from Google itself.

On August, 2014 Google launched the "HTTPS Ranking Boost" which serves a small amount of Ranking Signals to the sites with HTTPS. Before we dig more of it, first let’s understand -

WHAT IS HTTPS?


HTTPS is not like any other ranking factors. Implementing https for any website requires lots of technicalities, risk factors and cost. To change your HTTP website into HTTPS, you need to do the following:

  • Host your site with dedicated IP Address
  • Buy a SSL Certificate (Symantec, Norton, VeriSign, Thawte etc)
  • Install the Certificate
  • Activate the Certificate
  • Update your site to HTTPS

WHAT ARE THE SEO BENEFITS FOR HTTPS?


Ranking Boost – It is an official declaration by Google on August 2014 that Google provides a small amount of ranking signals to sites having https. If it is so, then why not have the opportunity.

More Referrer Data – Whenever traffic passes from a secure (HTTPS) site to a non-secure (HTTP) site, the referrer details are blocked and this traffic shows up in the analytics report as 'Direct' traffic as they don't have any information from where the traffic is coming from. Referral traffic is extremely important because some time we may experience huge increase in our referral traffic which actually increases in site search traffic. If our site traffic is increased, it means that the site is being seen heavily on the web. It is a sign of great internet marketing.

Security & Privacy – https makes our site more secure as it encrypts all communication data like URLs, login data, browsing history, credit card numbers etc thus https add the security features and help to achieve SEO goals.


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WHICH SSL CERTIFICATE IS BEST FOR ME?


As Google has made it official that you can get ranking signals from secured (https) certificate, now the big question is that what certificate should an SEO expert in Kolkata, SEO Administrator in Kolkata or a site owner looking for SEO boost should buy.

Well, there are various SSL certificate available in market, like Standard Validation Certificate, Extended Validation Certificate, and Wildcard Certificate etc. From SEO point of view, there is no difference between various certificates. John Muller from Google said that Google does not care what types of certificate you have. What matter to Google is that whether you have security certificate or not. So from SEO point of view, you can buy any SSL Certificate of your choice and budget.





HOW HTTPS HELPS AS SSL RANKING SIGNALS?


Interestingly one thing we must keep in mind that Google till now never worried whether you have a valid certificate, or your content is secured or you are getting any browser warnings or not. The only signal Google uses to determine whether you should get the ranking signals is the first five characters of the URL, i.e. the five letters - "https".

According to Gary Illyes, a Googler from Google Technical Team said that - "HTTPS signal basically looking at the first five characters in front of the URL, and if it’s HTTPS and it managed to get in the search results and it will get a minimal boost.” So, if your website has HTTPS, it’s a good sign that you can earn some ranking signals.


HTTP TO HTTPS MIGRATION CHECKLIST


If any website is launching with https features from the very start, it is of no issue. But if it is an old domain shifting from http to https, it’s a huge pain. There is lots of technical aspect that need special care while http to https migration is happening. Let’s explore it:

  • Change each and every of your website like links of css, javascript, images etc
  • Use 301 permanent redirection for all http link to https
  • Use canonical link to all pages pointing to only https version of the page
  • Where possible, use absolute url to avoid any broken link
  • If the site has absolute url, check each and every link and update with https version
  • Update sitemap.xml file, upload to server and re-submit in Google Search Console
  • Like sitemap.xml, if your site has sitemap-image.xml file, update it also ans re-submit
  • Update robots.txt file and include https version sitemap url
  • Use Google Search Console and Fetch & Render every pages gradually
  • Use updated https version pages for link building
  • Update analytics code as it was incorporated with http version
  • If you have blog, update each and every link with new https version
  • Get the https version the site html & css validated with w3c

So friends, migrating from http to https are not so easy. Every minute detail need to keep in mind as it may be a mammoth task for sites with hundreds of web pages. As an SEO Expert in Kolkata, I would suggest to implement every single step before make the website live with secured (https) version.

Today we have discussed a great topic. FroggyLeap, which provide the best SEO Course in Kolkata will keep on sharing such wonderful topic relating to SEO. So friends, get in touch with us and visit our site http://www.froggyleap.com


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