PPC Training Institute in Kolkata, India
» PPC Training in Kolkata, India
JOIN PROGRAMME @+91 9830889567

FROGGYLEAP.COM ADVANCED PPC TRAINING INSTITUTE IN KOLKATA, INDIA

Online PPC Course in Kolkata Online PPC Training in India PPC Course Kolkata, India PPC Course Kolkata West Bengal PPC Learning Institute Kolkata PPC Learning Institute in Kolkata, India Google Adwords PPC Training in India PPC Training Institute in Kolkata PPC Training Institute in Kolkata, India PPC Course Fees in Kolkata, India

WRITE US YOUR QUERY

WRITE US FOR PPC TRAINING

WHY CHOOSE CAREER IN PPC ADVERTISING?


There are many institute for PPC Training in Kolkata where you can achieve a quality of PPC Training, but first you must know what PPC is and why you should join a PPC Course in Kolkata.

PPC or Pay Per Click is a kind of advertising model to get traffic to your business website. Here advertisers pay for their ads to the advertising network only when viewers click on the ads or view the ads. The advertisers set a monthly budget which they can operate manually (manual bidding) or automatically (automatic bidding). Advertisers can choose the Places, Devices, Network and even Age, Sex and Parental status of the audiences.

Though advertisers can achieve a respected ranking by ethical organic SEO, but it’s a slow process. There’s a constant fight between SEO & PPC and most alarming is that paid search overtaking organic search gradually. Google has already killed right side AD. It’s now showing as many as 4 Ads in the above the fold of SERP resulting organic search result almost vanish from first fold of SERP. Advertisers now can extend or increase the visibility of AD's using additional relevant information called AD Extensions like Sitelink Extensions, Callout Extensions, Review Extensions etc and combination of these features can push organic search results even further from above the fold.

That’s why you should join PPC Course in Kolkata if you want to pursue your Career in PPC Advertising. If you don’t, you will lag behind. Join FroggyLeap, the best PPC Training Institute in Kolkata. Here you will be provided best industry standard PPC Training from certified trainer with 100% live projects.

WHO SHOULD JOIN PPC COURSE IN KOLKATA, INDIA?

  • Students (10+2 / Freshers / Graduates) – Who want to build career in Pay-Per-Click Advertising / Digital Marketing
  • Career Aspirants – Anyone who want to make career in Digital Marketing / PPC Advertising
  • Digital Marketers – Those who are in position of Sales Heads / Marketing Heads / Team Leads / Brand Executives
  • Direct Response Marketers – Business that directly target their consumers and ask to take a specific Call-To-Action
  • Online Retailers – Online shopping retailers who sell wide range of merchandise online
  • Brand Builder – Business who want to build a "Brand Image" in the mind of their targeted audiences
  • Business Owners – Those who want to embark in brand building or lead generation for their business
  • Freelancers – Those who want to work independently

WHY LEARN PPC FROM FROGGYLEAP?

  • Best Training Module (Online / Classroom / Video)
  • Certificate on completion of the Course
  • Adwords Certification Guidance (Become Google AdWords Certified Professional with our Guidance)
  • 100% Job Asistance
  • Fees (Best in the Industry, Instalment Applied)
  • Small Batch Size (Max 4 students per batch)
  • F2F Training & Interaction
  • Training on live projects
  • Flexible Timing for Students / Working Professionals
Why Join PPC Course in Kolkata
JOIN THE BEST PPC TRAINING IN KOLKATA, ENROLL TODAY!

Learn result-orientated advanced PPC techniques from industry expert!

CALL: +91 9830889567
CALL: +91 8017114017
PPC COURSE MODULE
PPC Training Fees in Kolkata

MODULE 1 - INTRODUCTION

  • What is PPC
  • How PPC works
  • Benefit of PPC
  • What is AdWords
  • How AdWords Works
  • AdWords Account Structure
  • Differences between Paid & Organic Search
Adwords and PPC Training in Kolkata

MODULE 2 - KEYWORDS MATCH TYPE

  • What is Keywords
  • What is Keyword Research
  • Understanding Keywords Popularity & Search Volume
  • Understanding Different Keywords Match Type
  • Do's & Dont's for Keywords Match type
  • How to Manage & Modify Large Keyword List
  • What is Negative Keywords
  • How to Find Negative Keywords
  • Understanding Google Keywords Planner
  • Understanding Google Display Planner

MODULE 3 - CAMPAIGN TYPE & DIFFERENT TERMS

  • Search Network Only
  • Search Network with Display Select
  • Display Network Only
  • Shopping
  • Video
  • Universal App Campaign
  • Understanding CPC, ECPC, CPM, VCPM
  • Understanding CPA, CTR, QUALITY SCORE

MODULE 4 - SEARCH NETWORK ADVERTISEMENT

  • Understanding Search Network
  • Understanding Campaign Type, Networks, Devices, Location Targeting, Bid Strategy, Delivery Method, Ad Scheduling, Frequency Capping, IP exclusion
  • Campaign Designing
  • Adgroup Designing
  • Creation of Ads
  • Effective Ad Copy Tricks
  • Understanding Reasons Behind AD Rejection
  • Guideline of Creating Effective Ads
  • Search Network Optimization
  • Create Campaign & Adgroup using Keyword Planner
PPC Training for Search Network Advertisement in Kolkata

MODULE 5 - DISPLAY NETWORK ADVERTISEMENT

  • Understanding Google Display Network
  • Display Network Ads Format
  • Different Goals in GDN
  • Bidding Strategy in Google Display Network
  • Targeting Method in Google Display Network
  • Creating Display AD Campaign - Text / Image
  • Brand Influence & Lead Objective in Display Marketing
  • Display AD's Targeting
  • Display Network Engagement ADs
  • Display Network Optimization

MODULE 6 - AD EXTENSIONS

  • What is AD Extension?
  • Why Ad Extension is important
  • Sitelink Extensions
  • Call Extensions
  • Location Extensions
  • Callout Extensions
  • Review Extension
  • Seller Rating Extension
  • App Extension
  • Message Extension
Online PPC Training Institute in India
JOIN THE BEST PPC COURSE IN KOLKATA

Learn PPC from industry expert & become Google Adword Certified Professional. Enroll Today!

CALL +91 9830889567
CALL +91 8017114017

MODULE 7 - LANDING PAGE OPTIMIZATION

  • What is Landing Page
  • Importance of Landing Page
  • Structure of Landing Page
  • How to Optimize Landing Page
PPC Course Fees in India

MODULE 8 - REMARKETING

  • What is Remarketing
  • Why use Remarketing
  • Remarketing Code Generator
  • Installation of Conversion Tracking Code
  • Remarketing List Creation
  • Remarketing AD creation
  • Visiting Another Page of Remarketing List
  • Daywise Remarketing List
  • Not Converted Remarketing List

MODULE 9 - REPORTING

  • Ad Performance Tracking Report
  • Campaign Performance Reporting
  • Keyword Performance Reporting
  • Fraud Click Analysis & Reporting
  • Google Analytics Report
  • Account Sharing & Permissions
  • Billing Report
  • Auction Insight Report

MODULE 10 - ADVANCED PPC

  • AB Testing
  • AD Customizer
  • Advanced Conversion Tracking
  • Flexible Bid Strategy
  • Dynamic Keyword Insertion (DKI)
  • Keyword Quality Score - Advanced Knowledge
  • Pay-Per-Call AD Creation
  • My Client Center
  • IP Tracking & Managing
  • Rules & Label Implementation
  • Google Tag Manager
Advanced PPC Training Institute in Kolkata

MODULE 11 - YOUTUBE, GMAIL, PLA ADS

  • Youtube Video Ads Tutorial
  • Youtube Remarketing
  • Product Listing ADs - Overview
  • PLA ADs - Cast Study
  • PLA Ads - Advanced

MODULE 12 - PPC TOOLS

  • Keyword Planner Tool
  • Display Planner Tool
  • Site Exclusion Tool
  • Ad Diagnostic Tool
  • My Client Centre AC
  • AdWords Editor
  • KeyWords Spy
  • Using Draft Campaign
JOIN PPC TRAINING INSTITUTE IN INDIA

Want to become Google Adwords Certified PPC Expert? Join our PPC Class Today!

CALL +91 9830889567
CALL +91 8017114017

PPC COURSE PLAN

Our PPC Course is divided in 3 categories 1) PPC Basic     2) PPC Advanced     3) PPC Crash Course + Photoshop (12 Hrs)

PPC Course Basic Training

BASIC PPC TRAINING


In this Kolkata PPC Course we will cover mostly Search and Display Campaign Creation, Management & Optimization. It is best for digital marketing career aspirants

BOOK A DESK


PPC Course Advanced Training

ADVANCE PPC TRAINING


This is Advanced PPC Course and we will cover Search, Display, Video & Shopping campaign on live projects. It is best for PPC professionals & career aspirants in PPC Advertising

BOOK A DESK


ppc crash course training in kolkata, india

PPC CRASH COURSE + PHOTOSHOP (12H)


This course gives an overview on Search & Display Campaign + 12 hours of Photoshop training.

BOOK A DESK


WHY CHOOSE CAREER IN PPC OVER SEO?


Fast Result - If advertisers are dealing with a new business or website, it is like a mamoth task to get an effective organic rank in google SERP. It can take months even years to appear in SERP with inded keywords. In SEO, you can never expect good result in a day or night. It's a long process that enables you a respected position in any search engine result page. Here comes the brownie points of adwords. You create a landing page, create ads with most relevant adcopies & keywords, set your bid and start advertising. The process is very fast, you can expect result (clicks, impression, leads, conversions) within very short span of time, even within hours. You can track whether your ads/keywords are performing or converting well or not. If it is performing well, you can apply those keywords for your organic search ranking also.

Painless than SEO - Imagine, one fine morning you wake up and start checking your website rank. Then you find that your website is nowhere in SERP. Dont you think it is not less than a nightmere. It's all Google's animals kingdom (Algorithm updates) than haunts you everytime be it a Panda, Penguine, Humminbird, Pegion, Possum or EMD Algorithm Updates. You have to be cautious everytime of these updates to get your site penalty free. Moreover SEO is a huge job. There's a lot of task to do as per On-Page and Off-Page optimization. You have to have a vast knowledge about SEO or a team of qualified SEO Professionals. It takes years and strenuous hard work to rank organically in SERP.

AdWords is taking over SERP - Adwords is Google's baby. In 2015 Google earned $75 billion as revenue from it's advertising service among which among which $52 billion came from Google's own website. We may say - Adwords is Google's bread and butter as well as for numerous websites owners also. Millions of website owner promote their business and earns through AdWords. Very recently Google has made a dramatic changes in its SERP. Google is no longer showing right hand side ads. From beginning of February 2016, Google has placed ads only in Top and Bottom position. Before it was almost 11 (3 on top + 8 on Right Side) ADs that Google used to show in SERP. But it's different game now. Google says it may show 4 ads in top position instead of 3. i.e. 1 extra ad and terms it as - "Highly Commercial Queries"

Now it's a real pain for SEO professionals in Kolkata, India. Before this updates, organic result from ethically otimized websites use to appear in the first fold of the Google SERP. Now due to added paid ads, genuine organic results of many websites has dropped down to below the first fold resulting huge set back for optimized webpages. As a result they are loosing potential leads as well as business. Its a fierce competition beween Paid vs Organic Search Result. So if any business want to appear in first fold of the SERP (they may use Target Search Page Location Bid / Top Page Bid / Top of Page Bid), must go for Paid ADs only.

ONLINE TRAINING

 

Join us for Online PPC Training in Kolkata with assigned live projects. Get enrolled today, It's online for all whether you are from Kolkata or Kochi

Online PPC Training Kolkata

CLASS TRAINING

 

Send your query for PPC Training Classes. Hands-on training on live projects only. 100% Job oriented course. Assistances for Google Certification as bonus.

PPC Training Class in Kolkata

TRAINING DVD'S

 

Our PPC Training DVD's is best way to Learn PPC Advertising in Kolkata. Enroll for DVD and own PPC Guru round the clock. Drop us a query NOW!

Buy PPC Training DVD's online

WWW.FROGGYLEAP.COM


SEO, PPC, HTML, CSS, PHOTOSHOP, CORELDRAW
Digital Marketing, Web Designing & Graphic Designing Training Institute
Kolkata, West Bengal, India
Phone +91 9836117777 / 8017114017
Email support@froggyleap.com

SEO Course India

www.froggyleap.com
4.8 rating, out of 5 based on 38 Professionals & Students
Copyright 2016 - FroggyLeap.com - All Rights Reserved