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There are many institute for Google Adword's PPC Training in Kolkata where you can achieve quality training on paid marketing, but first you must know what is a paid search? and how it works.
PPC or Pay Per Click is a kind of paid advertising model to get Traffic / Leads / Conversions to your business websites or blogs. Here advertisers pay for their ads to the advertising network only when viewers click or view the ads. The advertisers set a daily budget which they can operate manually (manual bidding) or automatically (automatic bidding). Advertisers can choose the Places, Devices, Network and even Demographics (Age, Sex and Parental status) of the audiences.
Though advertisers can achieve a respected ranking in Google (SERP) Search Engine Result Page by ethical organic SEO, but it’s a slow process. There’s a constant fight between SEO & PPC and most alarming facts is that paid search is overtaking organic search results gradually. Google has already killed right side ADs. It’s now showing as many as 4 Ads in the above the fold of SERP resulting organic search result almost vanish from first fold of SERP. More over Google is now showing Featured Snippets, Knowledge Graph Box, Answer Boxes, Local Listing Result, Image Search Result and Video Carousel resulting organic search result appearance more complicated. Advertisers can extend or increase the visibility of AD's using additional relevant information called AD Extensions like Sitelink Extensions, Callout Extensions, Review Extensions, Structured Snippet Extension etc and combination of these features can push organic search results even further from above the fold.
So, if you want to be in the first fold of Google SERP, it is better to choose any paid advertising model. But here also the competition is fierce and you must know how to operate and handle this type of advertisement. If you want to do it your own, you must know how to setup Campaign, DIfferent types of Keyword Matchtypes, how to create AdGroup and Ads, How to increase Quality Score of Keywords and which Bid strategy you should choose. Believe me, there are lot's to learn. If you are not aware of all this things, you should join the PPC Training Institute in Kolkata. If you don’t, you will lag behind. So, join FroggyLeap, the best institute for PPC Training in Kolkata. Here you will be provided best industry standard PPC Training from Google Adwords Certified Trainer with 100% LIVE PROJECTS.
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Our PPC Course is divided in 3 categories 1) Basic PPC Course 2) Advanced PPC Course 3) PPC Crash Course
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In this Basic PPC Course we will cover mostly Search and Display Campaign Creation, Management & Optimization. It is best for digital marketing career aspirants
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This is Advanced PPC Course and we will cover Search, Display, Video & Shopping campaign on live projects. It is best for PPC professionals & career aspirants in PPC Advertising
Fast Result - If advertisers are dealing with a new business or website, it is like a mamoth task to get an effective organic rank in google SERP. It can take months even years to appear in SERP with inded keywords. In SEO, you can never expect good result in a day or night. It's a long process that enables you a respected position in any search engine result page. Here comes the brownie points of adwords. You create a landing page, create ads with most relevant adcopies & keywords, set your bid and start advertising. The process is very fast, you can expect result (clicks, impression, leads, conversions) within very short span of time, even within hours. You can track whether your ads/keywords are performing or converting well or not. If it is performing well, you can apply those keywords for your organic search ranking also.
Painless than SEO - Imagine, one fine morning you wake up and start checking your website rank. Then you find that your website is nowhere in SERP. Dont you think it is not less than a nightmere. It's all Google's animals kingdom (Algorithm updates) than haunts you everytime be it a Panda, Penguine, Humminbird, Pegion, Possum or EMD Algorithm Updates. You have to be cautious everytime of these updates to get your site penalty free. Moreover SEO is a huge job. There's a lot of task to do as per On-Page and Off-Page optimization. You must have vast knowledge about SEO or a team of qualified professionals with proper SEO Training in Kolkata. It takes years and strenuous hard work to rank top organically in SERP.
AdWords is taking over SERP - Adwords is Google's baby. In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars. We may say - Adwords is Google's bread and butter as well as for numerous websites owners also. Millions of website owner promote their business and earns through AdWords. Very recently Google has made a dramatic changes in its SERP. Google is no longer showing right hand side ads. From beginning of February 2016, Google has placed ads only in Top and Bottom position. Before it was almost 11 (3 on top + 8 on Right Side) ADs that Google used to show in SERP. But it's different game now. Google says it may show 4 ads in top position instead of 3. i.e. 1 extra ad and terms it as - "Highly Commercial Queries"
Now it's a real pain for SEO Professionals in Kolkata. Before this updates, organic result from ethically otimized websites use to appear in the first fold of the SERP. Now due to added paid ads, genuine organic results of many websites has dropped down to below the fold resulting huge set back for optimized webpages. As a result they are loosing potential leads as well as business. Its a fierce competition beween paid vs organic search. So if any business want to appear in first fold of the SERP (they may use Target Search Page Location Bid / Top Page Bid / Top of Page Bid), must go for Paid Advertising only.
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