PPC Training Institute in Kolkata, India
Learn Google Adwords Pay Per Click in Kolkata
PPC Training Institute in Kolkata
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FROGGYLEAP OFFERS PPC TRAINING IN KOLKATA, PPC COURSE IN KOLKATA, INDIA ON 100% LIVE PROJECTS

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WHICH IS THE BEST PPC TRAINING INSTITUTE IN KOLKATA?


There are many institute for Google Adword's PPC Training in Kolkata where you can achieve quality training on paid marketing, but first you must know what is a paid search? and how it works.

PPC or Pay Per Click is a kind of paid advertising model to get Traffic / Leads / Conversions to your business websites or blogs. Here advertisers pay for their ads to the advertising network only when viewers click or view the ads. The advertisers set a daily budget which they can operate manually (manual bidding) or automatically (automatic bidding). Advertisers can choose the Places, Devices, Network and even Demographics (Age, Sex and Parental status) of the audiences.

Though advertisers can achieve a respected ranking by ethical organic SEO, but it’s a slow process. There’s a constant fight between SEO & PPC and most alarming facts is that paid search is overtaking organic search results gradually. Google has already killed right side ADs. It’s now showing as many as 4 Ads in the above the fold of SERP resulting organic search result almost vanish from first fold of SERP. Advertisers can extend or increase the visibility of AD's using additional relevant information called AD Extensions like Sitelink Extensions, Callout Extensions, Review Extensions, Structured Snippet Extension etc and combination of these features can push organic search results even further from above the fold.

So, if you want to be in the first fold of any SERP, it is suggestable to choose any paid advertising model. But here also the competition is fierce and you must know how to operate and handle this type of advertisement. If you want to do it your own, you must know how to setup Campaign, how to create AdGroup and Ads, How to increase Quality Score of Keywords and which Bid strategy you should choose. Believe me, there are lot's more to learn. If you are not aware of all this procedure, you should join the PPC Training Institute in Kolkata. If you don’t, you will lag behind. So, join FroggyLeap, the best PPC Training Institute in Kolkata. Here you will be provided best industry standard PPC Training from Google Adwords Certified Trainer with 100% live projects.

WHO SHOULD JOIN THE PPC COURSE IN KOLKATA ?

  • Students (10+2 / Freshers / Graduates) – Who want to build career in Pay-Per-Click Advertising / Digital Marketing
  • Career Aspirants – Anyone who want to make career in Digital Marketing / Paid Advertising
  • Digital Marketers – Those who are in position of Sales Heads / Marketing Heads / Team Leads / Brand Executives
  • Direct Response Marketers – Business that directly target their consumers and ask to take a specific Call-To-Action
  • Online Retailers – Online shopping retailers who sell wide range of merchandise online
  • Brand Builder – Business who want to build a "Brand Reputaion" in the mind of their targeted audiences
  • Business Owners – Those who want to embark in brand building or lead generation for their business
  • Freelancers – Those who want to work independently

WHY YOU SHOULD LEARN PPC FROM FROGGYLEAP ?

  • Best Training Module (Classroom / Online)
  • Certificate on completion of the Course
  • Adwords Certification Exam Guide (Become Google AdWords Certified Professional with our Guidance)
  • 100% Job Asistance
  • Fees (Best in the Industry, Instalment Applied)
  • Small Batch Size (Max 4 students per batch)
  • F2F Training & Interaction
  • Training on live projects
  • Consultation over Phone for Students
  • Flexible Timing for Students / Working Professionals
Why You Should Join PPC Course in Kolkata?
JOIN THE BEST PPC TRAINING IN KOLKATA, ENROLL TODAY!

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PPC COURSE MODULE
PPC Training in Kolkata

MODULE 1 - INTRODUCTION

  • What is PPC?
  • How PPC Works?
  • Benefit of PPC
  • What is AdWords?
  • How AdWords Works?
  • AdWords Account Structure
  • Differences between Paid & Organic Search?
Adwords and PPC Training in Kolkata

MODULE 2 - KEYWORDS MATCH TYPE

  • What is Keywords?
  • What is Keyword Research?
  • How to use Keyword Planner Tool, Get Estimates and Review Plan?
  • Understanding Keywords Popularity & Search Volume
  • Understanding Different Keywords Match Type
  • Do's & Dont's for Keywords Match Type
  • How to Manage & Modify Large Keyword List?
  • What is Negative Keywords?
  • How to Find Negative Keywords?
  • Creating Negative Keyword List and Implementation in Campaigns
  • Using Adwords Broad Keyword Converter Tool Online
  • Understanding Google Display Planner

MODULE 3 - CAMPAIGN TYPE & DIFFERENT TERMS

  • Understanding Search Network
  • Search Network with Display Select
  • Display Network Only
  • Shopping Campaign
  • Video Campaign
  • Universal App Campaign
  • Understanding CPC, ECPC, CPM, VCPM, CPA, CTR, QUALITY SCORE etc

MODULE 4 - SEARCH NETWORK ADVERTISEMENT

  • Understanding Search Network
  • Understanding Campaign Type, Networks, Devices, Location Targeting, Bid Strategy, Delivery Method, Ad Scheduling, IP exclusion
  • Campaign Creation
  • Adgroup Creation
  • Creation of Ads
  • Effective Ad Copy Tricks
  • Guideline of Creating Effective Ads
  • Understanding Reasons behind AD Rejection
  • Learn how to fix Disaproved Ads
  • Search Network Campaign Optimization
  • Create Campaign & Adgroup using Keyword Planner
PPC Training for Search Network Advertisement in Kolkata

MODULE 5 - DISPLAY NETWORK ADVERTISEMENT

  • Understanding Google Display Network
  • Display Network Ads Format
  • Setting up Display Network Campaign with Locations, Language, Device, Budget, Demographics, Frequency Capping etc
  • Bidding Strategy in Google Display Network
  • Audience Targeting Method in GDN with Affinity & In-Market Audience
  • Understanding and Creating Custom Affinity & In-Market Audience
  • Reach Right Audience with Content Targeting - Keywords / Topic / Placements
  • Creating Ads
  • Upload Pre Designed Images Ads
  • Create Responsive Ads
  • Understand Supported Sizes and Formats of Ads
  • Optimizing Display Ads

MODULE 6 - AD EXTENSIONS

  • What is AD Extension?
  • Why Ad Extension is Important?
  • Sitelink Extensions
  • Callout Extensions
  • Structured Snippet Extension
  • Call Extensions
  • Message Extension
  • Location Extensions
  • Affiliate Location Extensions
  • Price Extension
  • App Extension
  • Promotion Extension
Online PPC Training Institute in Kolkata
JOIN THE BEST PPC COURSE IN KOLKATA

Learn PPC from Industry Expert & become Google Adword Certified Professional. Enroll Today!

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MODULE 7 - LANDING PAGE OPTIMIZATION

  • What is Landing Page?
  • Importance of Landing Page
  • Structure of Landing Page
  • How to Optimize Landing Page?
  • Must have features in a Landing Page
  • How to create Thank You Page and why it is important?
  • Tips for creating High Convertable Landing Page
PPC Course Online

MODULE 8 - REMARKETING

  • What is Remarketing?
  • Why use Remarketing?
  • Remarketing Code Generator
  • Installation of Conversion Tracking Code
  • Remarketing List Creation
  • Remarketing AD creation
  • Create Remarketing List for Visitors who did not visit Another Page
  • Create Daywise Remarketing List
  • Create Not Converted Remarketing List

MODULE 9 - REPORTING

  • Ad Performance Tracking Report
  • Campaign Performance Reporting
  • Keyword Performance Reporting
  • Fraud Click Analysis & Reporting
  • Google Analytics Report
  • Account Sharing & Permissions
  • Billing Report
  • Auction Insight Report

MODULE 10 - ADVANCED PPC

  • AB Testing
  • AD Customizer
  • Advanced Conversion Tracking
  • Flexible Bid Strategy
  • Dynamic Keyword Insertion (DKI)
  • Keyword Quality Score - Advanced Knowledge
  • Pay-Per-Call AD Creation
  • My Client Center
  • IP Tracking & Managing
  • Rules & Label Implementation
  • Google Tag Manager
  • Using Ad URL Options (advance Tracking) in AdWords
Advanced PPC Training Institute in Kolkata

MODULE 11 - YOUTUBE, GMAIL, PLA ADS

  • Youtube Video Ads Tutorial
  • Youtube Remarketing
  • Product Listing ADs - Overview
  • PLA ADs - Cast Study
  • PLA Ads - Advanced

MODULE 12 - PPC TOOLS

  • Keyword Planner Tool
  • Display Planner Tool
  • Site Exclusion Tool
  • Ad Diagnostic Tool
  • My Client Centre AC
  • AdWords Editor
  • KeyWords Spy
  • Using Draft Campaign
JOIN PPC TRAINING INSTITUTE IN KOLKATA, INDIA

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PPC COURSE PLAN

Our PPC Course is divided in 3 categories 1) PPC Basic     2) PPC Advanced     3) PPC Crash Course + Photoshop (12 Hrs)

PPC Course Basic Training

BASIC PPC TRAINING


In this Basic PPC Course we will cover mostly Search and Display Campaign Creation, Management & Optimization. It is best for digital marketing career aspirants

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PPC Course Advanced Training

ADVANCE PPC TRAINING


This is Advanced PPC Course and we will cover Search, Display, Video & Shopping campaign on live projects. It is best for PPC professionals & career aspirants in PPC Advertising

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ppc crash course training in kolkata, india

PPC CRASH COURSE + PHOTOSHOP (12H)


This course gives an overview on Search & Display Campaign + 12 hours of Photoshop training.

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WHY PPC IS BETTER THAN SEO?


Fast Result - If advertisers are dealing with a new business or website, it is like a mamoth task to get an effective organic rank in google SERP. It can take months even years to appear in SERP with inded keywords. In SEO, you can never expect good result in a day or night. It's a long process that enables you a respected position in any search engine result page. Here comes the brownie points of adwords. You create a landing page, create ads with most relevant adcopies & keywords, set your bid and start advertising. The process is very fast, you can expect result (clicks, impression, leads, conversions) within very short span of time, even within hours. You can track whether your ads/keywords are performing or converting well or not. If it is performing well, you can apply those keywords for your organic search ranking also.

Painless than SEO - Imagine, one fine morning you wake up and start checking your website rank. Then you find that your website is nowhere in SERP. Dont you think it is not less than a nightmere. It's all Google's animals kingdom (Algorithm updates) than haunts you everytime be it a Panda, Penguine, Humminbird, Pegion, Possum or EMD Algorithm Updates. You have to be cautious everytime of these updates to get your site penalty free. Moreover SEO is a huge job. There's a lot of task to do as per On-Page and Off-Page optimization. You must have vast knowledge about SEO or a team of qualified professionals with proper SEO Training in Kolkata. It takes years and strenuous hard work to rank top organically in SERP.

AdWords is taking over SERP - Adwords is Google's baby. In 2017, Google's ad revenue amounted to almost 95.4 billion US dollars. We may say - Adwords is Google's bread and butter as well as for numerous websites owners also. Millions of website owner promote their business and earns through AdWords. Very recently Google has made a dramatic changes in its SERP. Google is no longer showing right hand side ads. From beginning of February 2016, Google has placed ads only in Top and Bottom position. Before it was almost 11 (3 on top + 8 on Right Side) ADs that Google used to show in SERP. But it's different game now. Google says it may show 4 ads in top position instead of 3. i.e. 1 extra ad and terms it as - "Highly Commercial Queries"

Now it's a real pain for SEO Professionals in Kolkata, India. Before this updates, organic result from ethically otimized websites use to appear in the first fold of the SERP. Now due to added paid ads, genuine organic results of many websites has dropped down to below the fold resulting huge set back for optimized webpages. As a result they are loosing potential leads as well as business. Its a fierce competition beween paid vs organic search. So if any business want to appear in first fold of the SERP (they may use Target Search Page Location Bid / Top Page Bid / Top of Page Bid), must go for Paid Advertising only.

ONLINE TRAINING

 

Join us for Online PPC Training in Kolkata with assigned live projects. Get enrolled today, It's online for all whether you are from Kolkata or Kochi

Online PPC Training Kolkata

CLASS TRAINING

 

Send your query for PPC Training Classes. Hands-on training on live projects only. 100% Job oriented course. Assistances for Google Certification as bonus.

PPC Training Class in Kolkata

PPC HOME TUITION

 

FroggyLeap imparts PPC Training in Kolkata at your door steps. Enquire Now and Book the Class at earliest. Drop us a query NOW!

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SEO, PPC, HTML, CSS, PHOTOSHOP, CORELDRAW
Digital Marketing, Web Designing & Graphic Designing Training Institute
Kolkata, West Bengal, India
Phone +91 9830889567
Email: support@froggyleap.com

PPC Training in Kolkata

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