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What do you do now? This is the question that bombards many of us when facing school friends or relatives or stranger. When they are told that you are into SEO Training in Kolkata, they hardly appear aware of this. Yes they may not know of this stuff but it's not a newbie for millions of millions of organizations, companies, corporate, marketing professionals and small or big entrepreneurs.
With the advent of internet and evolution of smart phones the concept of marketing, promotions, branding and sales has changes drastically. Now every organization relies on Digital Marketing to promote their products & services to reach to the potential customers and make a conversion. For this Search Engine Optimization or SEO is the most effective strategy that comes under the umbrella of Digital Marketing Training in Kolkata.
So what is SEO? Search Engine Optimization (SEO) is a technique to improve the visibility of any website or achieving the highest position or ranking naturally or organically in search engine result page or SERP by following various steps, procedures and abide by the rules and guide lines set by the respective search engine like – Google, Yahoo or Bing.
Friends, internet is growing fast, very fast. Every second millions of bytes of data is being added to the internet in text, image, video & audio format. Due to its fastest growth, exact prediction of its shapes and sizes is not possible. So how big is internet? The answer is “HU..............GE”.
As per current data, there are over one billion websites with 4.62 billion live web pages. Now the question is – what is the good reason of making, developing and maintaining a website? Well as per current statistics, about 30% of website owner want to have a website to provide information about their products and services to their current and potential customers. About 27% of the site owner wants them to promote and market their organization. About 13% owners want to have a website for direct interaction with their current and potential customers while 25% site owner’s wants to sell their respective products / services, making a conversion and generate revenue. It’s a clear cut idea.
Now this is goal of everyone. Every website owner is trying hard to show their website rather rank their website in the first page of every SERP, especially in the top of above the fold. But it’s fierce cutthroat competition. It’s not easy to rank first in the first page of SERP. So what is the solution? Only a perfect SEO with all authentic features, parameters and guideline can hoist the flag of the organization on top this huge pile of websites.
Here comes your opportunity. Prepare yourself to be a part of this big game. Companies, big MNC's and Corporates spend millions to be in the top of the search result page opening the job opportunity for millions in India. It's a booming sector that in near future will cater more than 5 million jobs in all over India. Don’t lag behind. It's time to take a leap – choose Froggyleap, the Best SEO Training Institute in Kolkata and join the SEO Course. Here we provide SEO Training keeping in mind 100% white hat technique, latest Google updates and Search Engine guidelines so that you get best result.
Criteria for SEO career? It does not matter whether you are a 10+2 student / graduate / business professional / entrepreneur / housewife / retired person or freelancer. What matter is your goal to build career in Digital Marketing. Here at FroggyLeap we guide you to the path of excellence with our professional and Ethical SEO Training in Kolkata. We just don’t make student, we make professionals – hard core SEO Professionals.
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Our SEO Course is divided in 3 categories 1) SEO Basic 2) SEO Advanced 3) SEO Crash Course + Photoshop (12 Hrs)
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In this SEO Course we will cover most sought On-Page & Off-Page SEO Techniques on live Projects. This SEO Course is best for students, college pass-out & freshers
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This Advanced SEO Training in Kolkata covers all techniques on 100% live projects. This SEO Course is best for students, career apirants & SEO professionals in India
Organizations of all shapes and sizes have realized the power of online marketing, branding and lead generation. According to research 82% of total users find their desired products or service through online. And that's why every business organization is now striving to make a strong presence in Search Engine Result Page or SERP specially not only in the SERP but in the Above the Fold also. Now the question is what methods or techniques should be selected to achieve this goal? Should they go with SEO (Search Engine Optimization) technique or PPC (Sponsored or paid ads through Google AdWords) methods.
Every technique has its own pros and cons. If done correctly both of the techniques (SEO or PPC) can fetch quality of leads and can make online presence in front of targeted audiences. There are so many On-Page and Off-Page SEO techniques that constantly need to be done at daily or regular basis.
Getting rank in any Search Engine Result Page for new website is not like a day’s play. First the website has to pass through Google Sandbox effect which acts like a filter that prevent optimizers and spammers from manipulate search result for specific keyword or keyword phrase. Then optimizers constantly have to focus on content optimization and quality link building.
A great content and quality backlink from high PR (Page Rank) and high DA (Domain Authority) source is the only way to get rank naturally or organically in the SERP. Apart from that optimizers also should focus on targeted keywords, page title, meta description, header tag (H1 to H6), domain name optimization (EMD & PMD), search engine friendly URL optimization, Image optimization, internal link building, implementation of rich snippet etc. There are tons of off-page factors also like directory submission, classified posting, blog posting and commenting, online bookmarking, local business directory listing, optimizing business in Google My Business and most importantly site speed optimization and link cleaning for bad links.
It's a long process to achieve the goal through organic way. But Once the rank is achieved these efforts pays off. But it does not mean that the result is going to hold its position for ever. SEO expert constantly need to add or modify the site, always have to focus on link building. As because It’s a hard earned process.
On the other hand PPC is the fastest way to get rank in SERP rather you may say an artificial way to uphold the position of your website in SERP. It does not matter whether the website is new or a decade old. All that matters is Quality Score and AD Rank. In short, Quality Score is a rate that Google provided for each and every keyword and AD Rank is a value used to determine the ad’s positions of advertiser’s i.e. whether the ad is qualified to show or not.
Ad Rank is calculated by multiplying Bid with Quality Score (AD Rank = Bid x Quality Score). Ad Rank is calculated each time when a query is generated with related search term that whether the ad is eligible to appear and competes in the auction. Bid is the amount of money that advertiser or company willing to pay for every click / impression. Here comes the Quality Score that plays the main game. Advertisers must focus to increase the Quality Score of the keywords. There is misconception that Google provides Quality Score on Campaign or Ad Group etc. But this is all myth. Google provide Quality Score only on Keywords - so it is called Keyword Quality Score.
How can we increase the Quality Score? Quality Score is a variable with a range of 0 to 10. Higher Quality Score let you achieve higher AD Rank with lower cost. Quality Score depends on some factors like CTR (Click through Rate), AD Relevancy and Landing Page Experience. Apart from this there are other factors also like page loading time, geographical location etc.
So it is obvious that PPC is very effective way to get your business to the targeted audience. What the main factor in this business is that here money matter, a hell lot of money. Big companies spend millions of dollars or rupees to be in top position, especially in the first fold. Some times they go for "Top of Page Bid" also which allow tem to remain in the top position in SERP, it doesn't matter whatever their competitors in bidding. It’s a fierce competition and the only thing matter in the money. How long and how much you pay, you are there - you don’t pay, you are out of the business.
So when it's the matter about long term effect in Internet Marketing or Digital Marketing - SEO is the best. It is obvious that no one can achieve No. 1 position overnight, but it’s a steady method. Once you secure a position in first page or first fold in the SERP, you can manage and maintain it for a long time.
Every organization is spending more time and resource focusing on SEO and hiring top most SEO expert as is an important part of Digital Marketing. It's a huge potential for career aspirants in Digital Marketing or Internet Marketing. Join Froggyleap - the best Digital Marketing Training Institute in Kolkata. Here we just don't deliver speech, we do it on 100% live projects.
SEO, PPC, HTML, CSS, PHOTOSHOP, CORELDRAW
Digital Marketing, Web Designing & Graphic Designing Training Institute
Kolkata, West Bengal, India
Phone +91 9836117777 / 8017114017
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