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The SEO tools that I use are:
Google Search Console, Google Analytic, Google Keywords Planner, Google Page Speed Insight, Google Disavow Tools, Google.com incognito window / Open Site Explorer / Ubersuggest.com / Schema Creator / XML Sitemap generator / XML Image Sitemap generator / siteseocheckup.com / brokenlinkcheck.com / Copyscape.com / Robots.txt generator / Structured data testing tool. More over I use -
SMALLSEOTOOLS (smallseotools.com) for - Plagiarism Checker / Keyword Position Checker / PR / DA / PA / Backlink Checker / Domain Age Checker / Keyword Density Checker. And I also use Kraken.io for image compression and Exif Data Removing
Cross-linking is a method or technique to linking one site to another site. It is similar to the barter system of ancient era that you give me something; I will also return you something in lieu of that.
Cross Linking may be a 2-way link or 3-way link. In a 2 way link site A links to site B and site B links to site A. In a 3 way link, site A links to site B, site B links to site C and site C links to site A. But Cross Linking should be done very carefully and linking sited should not be owned by the same authority, else be prepared for Google Penguin punishment.
If the text within the web page does not contain any images, is referred as body content relevance or non-image text. It helps in good optimization and to improve site ranking in SERP.
In the Digital Marketing World, Keywords Stemming is a process of finding new keywords from the root keyword. Adding a prefix, suffix, or pluralisation the new keywords can be created.
Google Webmaster Central / Search Engine Land / Search Engine Journal / Search Engine Watch / Search Engine Round Table / NeilPatel Blog / BacklinkO / PPC Hero
Google sandbox is an imaginary / virtual area where new websites and their search rating are kept on hold until they prove worthy for ranking. Generally it takes around 6 months to get rid of Google Sandbox effect.
Some Black Hat SEO techniques are : Link Farming / Hidden text / Gateway or Doorway pages / Cloaking / Keyword Stuffing
Title tags are very most essential for on-Page SEO. It tells Search Engine about the contents on that web page. Through title tags only the search engine will tell the user, what is the web page is about.
Both are important, creating quality content is equally important to building back links. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking because if there are nothing in the site, then what the purpose of links.
SEO (Search Engine optimization) is optimizing the web site so that it gets higher ranking in SERP organically while SEM (Search Engine Marketing) is the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section.
LSI stands for Latent Semantic Indexing. LSI keywords are basically keywords that are semantically related to the primary keyword. Keep in mind; it is not the synonym of the keywords. It finds the words or keywords that are closely related with that of the words. For example, if anyone is searching with keyword “FLOWER” it will show all the related things like “flower vase, flower bouquet, flower shop, flower essence, flower image, flower basket, flower decoration” etc. All these are very much related to flower or semantic.
Competitive analysis is the comparison, between the website I am optimizing, and the website of my competitor or that is ranked highly in search results.
Firstly I would try to see whether it is a new project, and then like to re-check the key words. Also, I would look for relevant key-words that can be helpful. Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required. If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawl ability issues, UI issue etc.
It is a method by which the user is redirected to new page url from old page url. It is a permanent redirect and it is also useful in directing link juice to new URL from old URL. Through this redirection almost 95% to 98% link juice is transferred.
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
Penguin is the code name for Google Algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like Cloaking and Stuffing.
Through Backlink Quality Checker or from Google Search Console also you can know who links to your website. Now, you have to go to ‘Toxic link’ report, where you will find all the links that are harmful to your websites. If there is any link in ‘Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavow tool’.
To prevent someone from building or re-directing a low-quality links to your site, you can use tools like, Ahrefs / Open Site Explorer / On regular intervals. You can either request the webmaster to remove the bad link or disavow them.
The most important area to include your keywords is - Page Title / Meta Description / H1 Tags / Body Text.
If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting you wrong doings.
A link audit may be tedious and complicated process. If you have just started on building links you can do audit quite often. But a complete link audit should be done approximately once a year.
Use external stylesheet, minify css, compress images, compress JS, and enable Gzip compression.
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